One way that the effectiveness of advertising can be assessed is on the basis of its ability to reach potential customers, patients, and clients. Business owners and other professionals want to know how many people see their advertising. When the medium is television, local TV stations will inform their advertisers as to how many people watch each show. However, it remains anyone’s guess as to how many viewers actually watch the commercial. The same might be said of radio listeners who switch stations when an ad airs.

We are proud to say that many of our clients are personally approached by local readers of their advertised newspaper columns who simply want to say how much they enjoy reading what they have to say each week.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.