While some people assume that the newspaper industry is not ecologically responsible, it should be pointed out that newsprint comes from renewable sources. In fact, the USDA Forest Service reports that more than twice as many trees are planted than the amount used to make newsprint. By managing the forests, paper manufacturers make sure that, for every tree harvested, several more are planted or are naturally regenerated in their place. As a result, total forest cover in North America has remained relatively stable, as sustainable foresting has helped prevent catastrophic damage from fires, disease, and insects. It should also be pointed out that recycling efforts have helped reduce the need to harvest new wood.
With all this in mind, we continue to believe that newspaper advertising is not only a cost-effective means of helping our clients grow and prosper, but it is also ecologically responsible.