Sunday, August 13, 2017

WE COME AS ADVERTISED by David Margolis, President Syndicated Ad Features

An advertising agency does not stay in business for 50 years without having a proven strategy and a solid record of success. We at Syndicated Ad Features have been helping thousands of clients in dozens of professions, businesses, and service industries to introduce themselves to the public and explain what they do. As an established company that disseminates cutting-edge ideas, we are a solid, consistent, highly reputable advertising firm that offers a cost-effective advertising strategy that fits the budgets of even the smallest one-person businesses. Our repeat clients can offer testimony to the fact that our advertising plan attracts business year after year without becoming stale. In fact, one of the cornerstones of our advertising strategy is that consumers look forward to reading our advertising with the prospect that they are going to learn something new.

Tuesday, August 1, 2017

ARE YOU REPEATING YOURSELF? by David Margolis, Syndicated Ad Features

While it is important to advertise regularly and consistently, that does not necessarily mean that you run the same ad over and over again. Just as no one wants to hear someone tell the same joke repeatedly, readers are likely to skip an advertisement they have already seen. With this in mind, the Syndicated Ad Features formula encourages our clients to use the same format with different ad copy every time they run their ads. This strategy breeds reader familiarity with our clients’ faces and names by running each of their ads with their pictures and bylines. However, each ad contains different ad copy pertaining to our clients’ professions or business pursuits. That way, readers can look forward to something new each week. Think of our ads as a hit TV show without any reruns.

Sunday, July 16, 2017

REACHING YOUR AUDIENCE, by David Marglois, President, Syndicated Ad Features

One way that the effectiveness of advertising can be assessed is on the basis of its ability to reach potential customers, patients, and clients. Business owners and other professionals want to know how many people see their advertising. When the medium is television, local TV stations will inform their advertisers as to how many people watch each show. However, it remains anyone’s guess as to how many viewers actually watch the commercial. The same might be said of radio listeners  who switch stations when an ad airs.

As far as local newspapers are concerned, advertisers know they target a local audience, and circulation numbers give a good idea of market saturation. These two factors help ensure that our clients will reach their intended audience. Beyond that, our clients can customize the advertising that we provide them to elicit feedback from readers that will help them gauge the effectiveness of our advertising program.
We are proud to say that many of our clients are personally approached by local readers of their advertised newspaper columns who simply want to say how much they enjoy reading what they have to say  each week.   

Sunday, July 2, 2017

NEWSPRINT, By David Margolis, President, Syndicated Ad Features

While some people assume that the newspaper industry is not ecologically responsible, it should be pointed out that newsprint comes from renewable sources. In fact, the USDA Forest Service reports that more than twice as many trees are planted than the amount used to make newsprint. By managing the forests, paper manufacturers make sure that, for every tree harvested, several more are planted or are naturally regenerated in their place. As a result, total forest cover in North America has remained relatively stable, as sustainable foresting has helped prevent catastrophic damage from fires, disease, and insects. It should also be pointed out that recycling efforts have helped reduce the need to harvest new wood. 

With all this in mind, we continue to believe that newspaper advertising is not only a cost-effective means of helping our clients grow and prosper, but it is also ecologically responsible.

Sunday, June 18, 2017

BUDGETING FOR ADVERTISING, by David Margolis, Syndicated Ad Features

One way to calculate how much a business should spend on advertising is to figure it as a percentage of sales. Using this model, a business owner uses 5% to 7% of past sales or projections of future sales to budget for advertising. For a more precise calculation, some recommend that business owners calculate both 10% and 12% of their annual projected sales and multiply each number by their gross markup percentage, which is the ratio of product costs to selling price. Once these calculations are made, the rent or mortgage payment should be deducted from each number. The remaining balances represent the range (in dollars) that should be set for an advertising budget.

Whichever method is used, we at SyndicatedAd Features are quite confident that we can offer you an effective advertising program well within your budget.