Sunday, November 5, 2017

NOT “NEW AND IMPROVED”, by David Margolis, President, Syndicated Ad Features

By its very nature, our informational type of advertising assumes that readers of our clients’ advertisements are intelligent and inquisitive. When one of our dental clients runs a column on dental implants, the goal is to explain the implantation procedure and explore its advantages. The same might be said of our real estate clients, whose weekly columns help familiarize buyers and sellers with the importance of evaluating properties and facilitating sales. By the same token, the dermatologists among our clients run weekly columns that advise readers about wrinkle removal, skin cancer prevention and treatment,   and even new research that points to new treatments for inflammatory skin diseases (among a host of other pertinent topics).

We believe that, if we enable our clients to treat consumers with respect, their efforts will be rewarded. 

Sunday, October 22, 2017

VISIBLE RESULTS, by David Margolis, President, Syndicated Ad Features

If you are not advertising effectively, you are essentially invisible to the public. Unless they drive by your business and see an “OPEN” sign on your door, they will assume that you are no longer in business if you do not advertise 

With that stark bit of business reality in mind, Syndicated Ad Features has developed a very affordable advertising plan that literally puts your face in front of the public eye. Each of the weekly columns that we provide to our clients has their names and faces prominently featured above the headline. That way, readers readily learn the names and faces of our clients. In fact, many of our clients have told us that they have been recognized and greeted by name by strangers happening to walk by them on the sidewalks of the towns in which they advertise.
That’s effective advertising!

Sunday, October 8, 2017

INFORMATIONAL ADVERTISING by David Margolis, Syndicated Ad Features

We cannot lay claim to having produced the first piece of informational advertising. That distinction goes to the people at Vitamix Blender, who, in 1949,  showcased William G. “Papa” Barnard on TV demonstrating how the public could eat more healthfully.

However, 18 years later  in 1967, we at Syndicated Ad Features launched our first piece of informational advertising to our clients. What we knew, along with Mr. Barnard, was that people would be more apt to buy your product and services if you showed how they worked. Since then, we have been educating the reading public about what our clients do by explaining their experience, techniques, and materials with consumers.

In this “infomercial” age, we stand at the forefront of providing informational advertising to the public that helps our clients prosper. 

Sunday, September 24, 2017

MORE SPECIFICALLY, by David Margolis, Syndicated Ad Features

Aside from the informational copy that we provide our clients to run weekly in their local newspapers and on their websites, we also include a section for them to give more detailed information. This section provides each client with the chance not only to mention store or office hours, travel directions, and parking accessibility, but also affords them the opportunity to inform their readers about special promotions, new products, areas of specialization, and other information.  

Taken as a whole, each of our columns checks all the boxes that an advertiser could want in an advertising program. It is eye-catching, informative, timely, consistent, affordable, and specifically geared to each of our clients’ advertising needs. Our comprehensive and thoughtful approach to advertising is proven to work.

Sunday, September 10, 2017

FACE FIRST, by David Margolis, Syndicated Ad Features

We do not claim to have invented the “selfie,” but each of the advertisements run by our clients features a picture of his or her face at the top. The reasoning behind this effective self-promotion tactic is quite simple. We all feel compelled to look at faces. Starting as babies, we are fascinated by the human visage and feel the need to make a connection. If we look at two photos side by side, our gaze would be drawn to the one that has faces before we look at the one showing a landscape. When we scan a newspaper, a TV screen, or a billboard, our eyes are automatically drawn first to pictures of the human face.
            With this in mind, it has always been our policy to draw readers to the faces of our clients in their advertisements so that they can make a quick determination of accessibility and trust. To further flesh out our clients’ products, services, and abilities, we provide detailed text that explains what and how they can meet consumers’ needs. That way, consumers get the full picture.

Sunday, August 27, 2017

WE EXPLAIN WHAT YOU DO, by David Margolis, President, Syndicated Ad Features

Whether you are a dentist, financial adviser, insurance broker, jeweler, ophthalmologist, automobile technician/dealership, orthopedic surgeon, funeral director, physical therapist, real estate agent/broker, pharmacist, chiropractor, dermatologist, or other professional, we have an advertising program that is specifically designed to explain what you do to the public. By providing our clients with an unending series of informational advertising copy that explains their services/products/techniques, they get to familiarize themselves with prospective clients, consumers, and patients. 

With this in mind, readers of our columns can get a clear idea of what each of our clients does. If information is power, there is no more powerful way to advertise. Today’s consumers have gotten very used to the fact that they can learn all they want about any subject by simply pressing a key. Whether our clients choose to advertise in their local newspapers and/or their websites, our advertising copy provides them with the information they need to attract interested eyes.

Sunday, August 13, 2017

WE COME AS ADVERTISED by David Margolis, President Syndicated Ad Features

An advertising agency does not stay in business for 50 years without having a proven strategy and a solid record of success. We at Syndicated Ad Features have been helping thousands of clients in dozens of professions, businesses, and service industries to introduce themselves to the public and explain what they do. As an established company that disseminates cutting-edge ideas, we are a solid, consistent, highly reputable advertising firm that offers a cost-effective advertising strategy that fits the budgets of even the smallest one-person businesses. Our repeat clients can offer testimony to the fact that our advertising plan attracts business year after year without becoming stale. In fact, one of the cornerstones of our advertising strategy is that consumers look forward to reading our advertising with the prospect that they are going to learn something new.