Tuesday, August 1, 2017

ARE YOU REPEATING YOURSELF? by David Margolis, Syndicated Ad Features

While it is important to advertise regularly and consistently, that does not necessarily mean that you run the same ad over and over again. Just as no one wants to hear someone tell the same joke repeatedly, readers are likely to skip an advertisement they have already seen. With this in mind, the Syndicated Ad Features formula encourages our clients to use the same format with different ad copy every time they run their ads. This strategy breeds reader familiarity with our clients’ faces and names by running each of their ads with their pictures and bylines. However, each ad contains different ad copy pertaining to our clients’ professions or business pursuits. That way, readers can look forward to something new each week. Think of our ads as a hit TV show without any reruns.

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