While it is important to advertise regularly and
consistently, that does not necessarily mean that you run the same ad over and
over again. Just as no one wants to hear someone tell the same joke repeatedly,
readers are likely to skip an advertisement they have already seen. With this
in mind, the Syndicated Ad Features formula encourages our clients to use the
same format with different ad copy every time they run their ads. This strategy
breeds reader familiarity with our clients’ faces and names by running each of
their ads with their pictures and bylines. However, each ad contains different
ad copy pertaining to our clients’ professions or business pursuits. That way,
readers can look forward to something new each week. Think of our ads as a hit
TV show without any reruns.
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