As your advertising agency, we consider it our business to know your business. Our program is carefully designed to present our clients’ names and faces to the public and to explain to their potential patients, clients, and customers exactly what it is that they do. Each of the weekly columns that we provide is carefully researched and written to inform readers about a different aspect of their profession. For our jewelry clients, this may mean discussing the fashion-forward look of an Asscher-cut diamond, one week, and explaining why Columbian emeralds are preferable to their African counterparts the next. Our dental clients may be given advertising copy that succinctly talks about such topics as the cosmetic benefits of porcelain veneers, the importance of treating nighttime tooth-grinding, smoking as an oral cancer risk factor, and introducing young children to flossing and brushing, all in one month.
Each column is different and unique, whether it covers a particular aspect of a certain facet of our clients’ professions or introduces the public to a ground-breaking product or procedure. Our advertising copy is entirely relevant, timely, interesting, and even thought-provoking. It will lead readers to regard our clients as experts in their fields, who are worthy of their business and trust. That’s our business.