Monday, May 26, 2014


by David Margolis, President

One of the things in which we take great pride is our ability to provide our clients with consistently interesting and informative copy that compels the reader to look at what our clients have to say. If you want some examples of our work, here are some excerpts from recent columns that you may find worthy of note.

One of our recent WINE columns informs readers that “The Bellini cocktail is a simple drink (whose) yellow-orange color is said to have been inspired by the color of the toga of a saint in a painting by 15th-century Venetian artist Gionanni Bellini - hence the name.” In a FINANCIAL column we released last year, “Instead of filling out Form 8829, entrepreneurs can use a worksheet in the Schedule C instruction book and enter their simplified home-office deduction amount on Schedule C.” From a column in our MENTAL HEALTH series comes news that “More than 65.7 million Americans (29 percent of the U.S. adult population) provide care for an ill, disabled or aged family member or loved one, according to the Family Caregiver Alliance.” One of our JEWELRY columns informs readers that “the Siberian amethyst... is the best quality amethyst to be found, but it does not necessarily come from Siberia.”

In fact, every one of the articles that our clients run weekly in their local newspapers has some significant fact or interesting piece of information pertaining to their fields of endeavor. Some are whimsical. Some are cutting edge serious. All are pertinent and well-researched. We believe that consumers like to be informed. As for our clients, they may agree with American businessman Sy Syms’ famous quote: “An educated consumer is our best customer.”

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