Sunday, April 2, 2017

GET YOURSELF NOTICED! By David Margolis, President Syndicated Ad Features

If you are a professional, a business owner, or a service provider, you want to get yourself noticed. Radio and television may seem flashier than newspaper advertising, but they do have their drawbacks. To begin with, they are relatively expensive and their duration is restricted to 10-, 15-, or 30-second spots, during which only a limited amount of information can be broadcast to the public—if people choose to listen or watch. Many times, listeners and viewers literally “tune out” either by changing to a different radio station or turning the TV channel. Other times, people simply stop paying attention if they are not interested.

On the other hand, even casual newspaper readers will flip the pages and scan the news copy and advertising. At that point, it is up to the advertiser to capture their interest and get his or her message across. Our clients get themselves noticed  by putting their picture, name, and a bold headline at the top of interesting copy that is designed to look and read like an editorial page opinion column. Each new column is designed to inform readers about the advertiser’s particular product, profession, and/or service in a way that invites familiarity and establishes trust.

Each time a reader picks up the newspaper, our clients have an added opportunity to catch readers’ eyes and get their messages across to the public. This cost-effective, no-frills approach is proven to work  when undertaken consistently  over time.

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