
It
is no accident that we at Syndicated Ad Features offer this same editorial
format to each of our clients in every column that we provide for them. This
presentation is designed not only to immediately capture the reader’s
attention, but also to make them wholly aware of who is writing the piece and
what he or she looks like. Placing our client’s name and photograph in front of
readers’ eyes helps them to identify and bond with our client. The fresh and
interesting client-specific information that follows the headline and byline in
each editorial-style advertisement is designed to educate readers and earn
their trust.
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