If
you are small-business owner, service provider, or degreed/certified
professional, there is a good chance that there are businesses or professionals
in your area whom you view as competitors. Whether your relationship with them
is amicable or cut-throat, you are vying with them to gain customers, clients
or patients from a finite pool of possibilities. So, how do you advertise? Do
you match or beat their prices? Do you advertise head-to-head on the same page?
Do you differentiate yourself? Do you make audacious bids for business with
spectacular sales?
At
Syndicated Ad Features, we suggest that our clients relax and be themselves. We
encourage this approach because no one advertises quite like we do. Our program
does not necessarily cost more. It simply makes the most of the allotted space
by sticking with the basic elements of all successful advertising. Our
editorial-style advertising immediately identifies our clients, their names,
their business or profession, their experience and expertise, their location,
hours, specialties, and even prices (if so desired). All this can be
accomplished in a few inches of advertising space as long as it follows our
format and runs regularly (once a week).
Beyond
that, what sets our clients apart from the competition, is that no one else in
your
area will be allowed to use our special and effective form of advertising.
You, alone, will become the most recognizable person in your chosen field
without ever competing directly with your rivals.
If
you feel that you are wasting your advertising dollar on ineffective
advertising, try our program for one year. You have little to lose and
everything to gain.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.