Sunday, November 18, 2018

WHAT DO YOU HAVE TO SAY FOR YOURSELF? by David Margolis, President


            
Now that you are committed to advertising your business or practice, what are you going to say that will attract attention and maintain reader interest? Running the same ad over and over will only lead to reader boredom and a dismissive attitude, and blaring prices may only attract the interest of bargain shoppers who, even if they buy, may not be likely to return. Advertising copy with big block letters amounts to shouting, which readers quickly shut out. So, what is it that you want to say and how do you want to say it?  To begin with, you want advertising that gets attention and conveys its message simply, honestly, and believably. Successful advertising promotes business owners and  professionals and their business/practice/service and sells their benefits, not their features. In short, you want to speak directly to the specific group you have in mind by providing all the facts that the reader needs. Advertising should be timely. Syndicated Ad Features incorporates each and every one of these qualities into its advertising program.

Each of our ads showcases the advertiser’s picture and byline to promote familiarity, followed by a headline in bold letters against a white background. This invitation to read a short paragraph of informational copy related to the advertiser’s particular business/practice/service remains constant while the content changes weekly. Each advertisement ends with a short customized paragraph providing contact information, hours, and particulars about special services or areas of expertise, followed by a helpful hint.

We do our work expertly so that you can successfully attend to your business.  

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