Sunday, January 8, 2012


Editorial cartoonists have long confronted social and political issues. Today however, because of the recession, many newspapers have reduced or eliminated the amount of editorial cartooning they once did.

The above notwithstanding, cartoons become a very quick way to get the reader’s attention. If we come up with the theme that reinforces the business of our client we have succeeded and it is with a very small investment.

Look at the cartoon characters that have been developed for television and print media advertising. I refer you to the GEICO-Gecko, MetLife’s Snoopy and many others. People often look forward to a cartoon. They find it quickly in the newspaper and don’t have to spend a lot of time with it. The impact of a cartoon is quick, but the results are long lasting.

The concept of syndication has enabled many businesses to use the talents of well known writers and cartoonists. Award winning cartoonists are loved by readers and have production costs that are far less than having that individual on staff. Packaged pricing of syndicated materials enables an individual client to purchase a cartoon, for example, at a very reasonable price. Our clients find that they are able to get the benefits and rewards of effective cartoon writing at prices that are not possible without syndication.

People need humor. One can turn on the television set and find something funny on at least one of the channels at any time. We can provide you an opportunity for readers to see something funny on a weekly basis and promote your business at the same time.

Give us a call and let us explain how.

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