Tuesday, March 8, 2011

Trusting Syndicated Ad Features


While SYNDICATED has been in business since 1967, we are constantly obsessing about our customers. We have strived, and continue to strive, to meet our clients’ needs in a diverse manner. That’s the reason we offer our services in print, on the Web, and in creating personal blogs for our clients.

As SalesForceUSA Consultant Mike Gullickson noted in a recent column, “The skills involved in providing great service are very similar to those required to be a great salesperson.” The best advertising agencies, like the best salespeople, are the ones that understand that they are in the service of others.

The Internet has greatly expanded our pool of comparison and made it much harder for our clients to stand out among the crowd and be the best at anything. However, at SYNDICATED, we provide you with the opportunity to be just that: to stand out among the crowd and be the best at a method of presenting your services to the public.

One of the ways in which we help you do that, and to attract more clients and customers to your business or practice, is by learning who your customers are, why they buy or select your services, and how they prefer to make those selections.

Newspapers have found that readers will continue to invest their time and money in your services or products if you provide local, unique, relevant, and differentiated content. That’s exactly what we do here at SYNDICATED.

We urge you to create a mission for your employees and set clear priorities and goals to get there.

We attempt to provide our clients with innovative solutions that drive results. It is in this way that you are able to achieve your profit goals. Remember, too, as Mark Vruno pointed out in his recent article in Editor & Publisher, “Advertising doesn’t cost – it pays (if you do it right).” Watch for further comments on the next blog entry.

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