WHAT CHOICE DO YOU HAVE? by David Margolis, President, Syndicated Ad Features

Unfortunately, we are all occasionally faced with emergencies that require the help of a professional. Either we wake up with a toothache, become seriously injured, or face litigation that requires that we immediately get in touch with a nearby dentist, orthopedic surgeon, or attorney. The question then becomes: Do we contact the first person to have listing in the local yellow page telephone directory or turn to the professional whose face and expertise we have come to recognize from the local newspaper? 

The point is that the professional who advertises in the local paper has a leg up on the competition. Of course, thankfully, the choice of a professional is not always made under duress.

More often, readers are impressed by what they read in a professional's weekly column. They see it in their best long-term interest to become a patient or client. Syndicated Ad Features provides their professional clients with a proven way to get noticed and cultivate business.