CONTENT, CONTENT, CONTENT by David Margolis, President Syndicated Ad Features

These days, advertisers have many ways to get the word out. They can advertise on TV or radio, on the Internet, in the newspaper, or pay to have an airplane flown overhead that carries a banner with their names on it. Whichever way they choose to go, it must be credible in the public's eyes. After all, anyone can get his or her voice heard on the Internet (yes, including us), but not everyone can back up what they have to say. That's why professional journalists will give out only information that they can have confirmed by two or more credible sources. Otherwise, who is going to entirely believe what they have to say? 

Advertisers have to ask themselves how they are going to provide unique, relevant, and differentiated content that readers feel they can rely on. One answer is Syndicated Ad Features. We provide our clients with interesting and verifiable content that appears in their local newspaper, a proven and responsible medium. Content is key!