MORE THAN JUST A PRETTY FACE, by David Margolis, Syndicated Ad Features

Those already familiar with Syndicated Ad Feature's advertising strategy know that it pays to put your face in the public's eye - literally. Each of our clients runs a weekly column ad in his or her local newspaper that features a picture and byline. Not only are readers' eyes immediately drawn to a smiling face, the picture helps establish personal familiarity with the advertiser. However, there is more to drawing readers' eyes than just presenting them with a pretty face. It is necessary to back up that image with words. We provide content that is thoroughly researched and developed to cultivate reader interest. 

The polished and informative nature of the column is intended to elevate the advertisers to the level of expert in their field of choice, someone whom readers respect and trust for his or her knowledge and experience.