As
your advertising agency, we consider it our business to know your business. Our
program is carefully designed to present our clients’ names and faces to the
public and to explain to their potential patients, clients, and customers
exactly what it is that they do. Each of the weekly columns that we provide is
carefully researched and written to inform readers about a different aspect of
their profession. For our jewelry clients, this may mean discussing the fashion-forward
look of an Asscher-cut diamond, one week, and explaining why Columbian emeralds
are preferable to their African counterparts the next. Our dental clients may
be given advertising copy that succinctly talks about such topics as the
cosmetic benefits of porcelain veneers, the importance of treating nighttime
tooth-grinding, smoking as an oral cancer risk factor, and introducing young
children to flossing and brushing, all in one month.
Each
column is different and unique, whether it covers a particular aspect of a
certain facet of our clients’ professions or introduces the public to a
ground-breaking product or procedure. Our advertising copy is entirely
relevant, timely, interesting, and even thought-provoking. It will lead readers
to regard our clients as experts in their fields, who are worthy of their
business and trust. That’s our business.
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